Where emotion
meets innovation
Cinematic storytelling enhanced by thoughtful AI integration. Crafting the future of creative work, one story at a time.
Our
creative
process.
We believe the future of creative work lies not in replacing human creativity, but in thoughtfully amplifying it. Our process seamlessly blends traditional storytelling craft with cutting-edge AI tools to create work that's both emotionally resonant and technically innovative. Every project begins with understanding what truly connects—then we build the bridge between concept and creation, between feeling and form.
Creative
Consultancy
Transform your creative capabilities from the ground up. Our consultancy services help businesses navigate the intersection of creativity and technology, developing bespoke strategies that unlock new creative possibilities. Whether you're launching a rebrand, entering new markets, or revolutionizing your content approach, we provide the strategic framework and tactical expertise to make it happen.
Workshop
& Training
Our workshops offer hands-on experience that transforms how your team approaches creativity in the digital age. Through practical AI education and strategic creative training, we empower individuals and teams to confidently navigate emerging technologies while maintaining their authentic creative voice. Learn not just the tools, but the thinking that drives meaningful innovation.
AI
Integration
Unlock new creative possibilities through thoughtful AI integration. Our methodology seamlessly weaves artificial intelligence into your existing creative processes, amplifying your team's capabilities while preserving what makes your work uniquely human. From concept generation to final execution, AI becomes your creative co-pilot, not your replacement.
Hello
Michel Megherbi
Michel is a Creative Strategist and AI thought leader with 15+ years of experience working with leading brands across Sweden and internationally. With expertise spanning film, television, and digital content creation, he brings deep industry insights from managing complex productions for companies like Discovery Network, Absolut Vodka, and Sony PlayStation.
As a lecturer at Berghs School of Communication and trusted advisor to major Swedish companies including H&M, Volvo, and ICA, Michel explores the intersection of human creativity and technological capability.
Michel believes the future lies not in replacing human creativity, but in thoughtfully amplifying it—helping professionals and companies navigate AI as a creative partner while maintaining their authentic voice.
Let's create something extraordinary.
Ready to explore how thoughtful AI integration can amplify your creative vision? Book a 30-minute consultation to discuss your project.
